(PRWEB) April 5, 2000
Kim T. Gordon, author of Growing Your Home-Based Business, is one of the nation’s foremost experts on the small office/home office market. Now, with BRINGING HOME THE BUSINESS (Perigee Trade Paperback; March 1, 2000; $ 13.95), Gordon reveals the 30 essential truths every home business owner must know, not only to survive, but also to flourish in today’s competitive market.
Thanks to today’s low-cost technology, it’s easier than ever to stay at home and work. Twenty-four million Americans own their own home-based businesses and millions more will start one this year. However, the greatest obstacles most home business owners face are making sales and finding new customers while also mastering the challenges of living and working under one roof. With BRINGING HOME THE BUSINESS, Gordon has identified the 30 truths that can make the difference between success and failure in a home-based business and has translated them into action steps business owners can take to increase their success. It’s ideal for busy entrepreneurs and presents clear advice, guaranteed to help home business owners win more business, and live and work successfully under the same roof. By reading just one truth per day, in one month, readers will master a complete course on home business success.
From formulas for positioning a business and creating an image, to new technologies, Internet marketing strategies and tips for work-at-home parents, straightforward truths are illustrated with real-life stories of successful home business owners in a wide range of fields nationwide. Following each truth is a checklist for readers to keep them focused on their goals