hfa Develops New Innovative Web Site for Leader in Interior Design Industry

Akron, OH (PRWEB) November 22, 2006

Hitchcock Fleming & Associates Inc. (hfa) has developed and launched a new Web site for Veritas, the newest and most advanced ResinArt™ Panel line from Schneller Inc.

The innovative, streamlined site — http://www.veritasideas.com — created by Akron, Ohio-based hfa’s interactive marketing division, the Buzzwerks™, is the only Web site in the interior design and architectural industries to offer an in-depth, Create-A-Sample tool and an installation view of a full panel for business and consumer applications.

A unique feature to the Web site is that the Create-A-Sample tool allows users to select the textures, interlayers, colors and front and back finishes of their sample. Once a sample is created, the site allows users to obtain the actual sample.

“What separates the Veritas Web site apart from others is its capability to show a full panel in an installation view,” said Phil Novac, director product and market development of Veritas. “This gives the users the ability to see the full scale of the sample.”

One of the goals of the site is to inspire and attract users. One way this was accomplished was by incorporating a lot of flash imagery with product movement.

“The result is a very user-friendly Web site that provides designers with all of the necessary tools and product information they need to design their custom-layered resin as well as a huge marketing advantage in creativity and expediency,” added Novac.

“Veritas is a new product line to the interior design market and we wanted to create a very beautiful, yet functional Web site. The feedback from designers has been very positive and orders via the site have far exceeded our expectations,” added David Kinkelaar, hfa senior account manager.

Another detail of the Web site includes an animation which allows designers to see the possible customization of Veritas ResinArt™ Panels. The animation gradually combines various gauges, colors, interlayers and textures to give a truly unique product.

To view the Veritas Web site, please visit http://www.veritasideas.com.

About Veritas™

Veritas is the newest and most design-forward system of translucent ResinArt™ Panels. Veritas ResinArt Panels are available in limitless colors, encapsulated interlayers and textures that can be combined to give designers full control of design possibilities. They can be formed and fabricated to most specifications. Veritas is design-directed by Marybeth Shaw of Shaw-Jelveh Design, a Baltimore, Maryland-based design firm.

Veritas is a unit of Schneller Inc. With design offices in Paris, France; Singapore, Asia; Tampa, Florida, and Kent, Ohio, Schneller has manufactured decorative panels with unique encapsulated materials for more than 40 years. For additional information on Veritas, please visit http://www.veritasideas.com, or for information on Schneller, please visit http://www.schneller.com.

About hfa

Established in 1940, Hitchcock Fleming & Associates Inc. has served a broad range of retail, consumer, industrial and business-to-business clients on a local, regional, national and international basis. A few of its clients are The Goodyear Tire & Rubber Company, the world’s largest tire company; Carter Lumber and its more than 200 stores; Tremco, North America’s premier provider of roofing restoration and repair services and materials; and Nexa Autocolor (of North America), a world-leading automotive refinishes company serving more than 150 countries.

hfa’s capabilities include marketing; research; strategic planning; print, broadcast, outdoor and specialty advertising; media planning/buying; public relations; interactive strategy development; Internet design and implementation through Buzzwerks™, hfa’s interactive division; sales promotion; direct response; broadcast and video production; and point-of-sale and collateral materials, such as brochures and catalogs. Web sites for hfa and Buzzwerks™, are http://www.teamhfa.com and http://www.thebuzzwerks.com.


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ASFI Develops Covered Seating Structure for the New Verizon Wireless Amphitheatre at Encore Park

Crystal River, Fla. (PRWEB) September 21, 2007

American Spaceframe Fabricators International (ASFI) has entered into an agreement to design, fabricate and construct a 60,000 square foot covered seating area at the Atlanta Symphony Orchestra’s (ASO) new Verizon Wireless Amphitheatre at Encore Park, expected to open in May 2008.

Working with KKE Architects, Inc., ASFI designed and fabricated a shelter that meets the visual, acoustic and structural needs for the amphitheatre. The structure’s design plan calls for a distinctive, refined quality that is sure to raise the patron’s concert experience while also sheltering the 7,000-seat audience from the elements.

“Our vision for Verizon Wireless Amphitheatre was to create an aesthetically appealing and acoustically sound environment that reflects the artistic nature of the venue for all of our patrons,” said Don Fox, chief financial officer of the ASO and chief executive in charge of the amphitheatre project. “ASFI took our structural and economic needs into account and brought our architectural design to life. The new amphitheatre covering is a structure we can not only be proud of, but more importantly, that also communicates the ASO’s voice.”

The structure consists of a translucent fabric roof covering and is a steel framed structural system made of box truss girders and columns that are set approximately 65 feet above the seating area. Characterized by a slight upward flare at the end, the roof has become the amphitheatre’s visual signature and communicates the artistic feel the ASO had envisioned when it commissioned KKE Architects from the outset.

The covering’s framework also provides necessary functional requirements. Comprised of high-strength galvanized tubular steel, the framing requires no costly welding. Additionally, weight loads exceed requirements to accommodate future lighting needs.

ASFI’s experience designing and building numerous entertainment facilities, including the Ford Amphitheatre at the Florida State Fairgrounds in Tampa, is reflected in key aspects of design execution. For example, the roof is comprised of a translucent fabric that allows 15 to 20 percent of the natural light to filter through — providing an even light during the daytime hours while protecting patrons from harmful UV rays. Additionally, the fabric roof is structured so that precipitation acts as a cleaning agent helping maintain the roof’s clean white profile.

“At ASFI, we recognize that each project has its unique requirements,” said Tim Nee, vice president of architectural sales for ASFI. “Our strength is being able to help our clients articulate and translate those needs into a usable structure — whether is intended to serve a functional purpose, serve as an extension of their brand or a combination of both. The Verizon Wireless Amphitheater is a perfect example of our capabilities.”

About the Atlanta Symphony Orchestra

Now in its 62nd season, the Atlanta Symphony Orchestra is considered one of America’s leading orchestras, well known for its renowned choruses and for the excellence of its live performances and recordings. Under the creative partnership of Music Director Robert Spano and Principal Guest Conductor Donald Runnicles since September 2001, the ASO performs more than 200 concerts each year to a combined audience of more than a half million through a full schedule of performances, including educational and community concerts throughout Atlanta and Georgia. The ASO is one of the few American orchestras with a continuing association with major record label Telarc, which has resulted in more than 100 recordings, garnering 23 Grammy Awards.

The ASO recently was ranked in Pollstar magazine’s 2006 Top 100 promoters worldwide (based on annual ticket sales). The ASO’s Classic Chastain concerts at Chastain Park Amphitheatre attract audiences of more than 100,000 every summer.

About ASFI

Based in Crystal River, Fla. American Spaceframe Fabricators, LLC is a design, build and engineering firm with more than 30 years experience in the tensioned fabric structures industry. ASFI’s award-winning structures are located around the globe and provide protection from a myriad of weather conditions from severe hurricane winds to sub zero temperatures. ASFI’s structures include aerospans, sports facilities, canopies and entertainment facilities. For more information visit http://www.asfi.net


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