hfa Develops New Innovative Web Site for Leader in Interior Design Industry

Akron, OH (PRWEB) November 22, 2006

Hitchcock Fleming & Associates Inc. (hfa) has developed and launched a new Web site for Veritas, the newest and most advanced ResinArt™ Panel line from Schneller Inc.

The innovative, streamlined site — http://www.veritasideas.com — created by Akron, Ohio-based hfa’s interactive marketing division, the Buzzwerks™, is the only Web site in the interior design and architectural industries to offer an in-depth, Create-A-Sample tool and an installation view of a full panel for business and consumer applications.

A unique feature to the Web site is that the Create-A-Sample tool allows users to select the textures, interlayers, colors and front and back finishes of their sample. Once a sample is created, the site allows users to obtain the actual sample.

“What separates the Veritas Web site apart from others is its capability to show a full panel in an installation view,” said Phil Novac, director product and market development of Veritas. “This gives the users the ability to see the full scale of the sample.”

One of the goals of the site is to inspire and attract users. One way this was accomplished was by incorporating a lot of flash imagery with product movement.

“The result is a very user-friendly Web site that provides designers with all of the necessary tools and product information they need to design their custom-layered resin as well as a huge marketing advantage in creativity and expediency,” added Novac.

“Veritas is a new product line to the interior design market and we wanted to create a very beautiful, yet functional Web site. The feedback from designers has been very positive and orders via the site have far exceeded our expectations,” added David Kinkelaar, hfa senior account manager.

Another detail of the Web site includes an animation which allows designers to see the possible customization of Veritas ResinArt™ Panels. The animation gradually combines various gauges, colors, interlayers and textures to give a truly unique product.

To view the Veritas Web site, please visit http://www.veritasideas.com.

About Veritas™

Veritas is the newest and most design-forward system of translucent ResinArt™ Panels. Veritas ResinArt Panels are available in limitless colors, encapsulated interlayers and textures that can be combined to give designers full control of design possibilities. They can be formed and fabricated to most specifications. Veritas is design-directed by Marybeth Shaw of Shaw-Jelveh Design, a Baltimore, Maryland-based design firm.

Veritas is a unit of Schneller Inc. With design offices in Paris, France; Singapore, Asia; Tampa, Florida, and Kent, Ohio, Schneller has manufactured decorative panels with unique encapsulated materials for more than 40 years. For additional information on Veritas, please visit http://www.veritasideas.com, or for information on Schneller, please visit http://www.schneller.com.

About hfa

Established in 1940, Hitchcock Fleming & Associates Inc. has served a broad range of retail, consumer, industrial and business-to-business clients on a local, regional, national and international basis. A few of its clients are The Goodyear Tire & Rubber Company, the world’s largest tire company; Carter Lumber and its more than 200 stores; Tremco, North America’s premier provider of roofing restoration and repair services and materials; and Nexa Autocolor (of North America), a world-leading automotive refinishes company serving more than 150 countries.

hfa’s capabilities include marketing; research; strategic planning; print, broadcast, outdoor and specialty advertising; media planning/buying; public relations; interactive strategy development; Internet design and implementation through Buzzwerks™, hfa’s interactive division; sales promotion; direct response; broadcast and video production; and point-of-sale and collateral materials, such as brochures and catalogs. Web sites for hfa and Buzzwerks™, are http://www.teamhfa.com and http://www.thebuzzwerks.com.

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