San Francisco, CA (PRWEB) March 11, 2008
AdMonsters, an association dedicated exclusively to online advertising operations and technology, today announces that David Clark, Executive Vice President and General Manager of Joost™, the world’s first broadcast-quality Internet television service, will deliver the keynote at their fifth US Leadership Forum.
AdMonsters’ Leadership Forum gathers the some of the most senior members of ad operations teams from all types of digital media companies, including media owners, advertising networks, digital agencies, and technology and outsourced solutions providers. In the past, this forum has tackled issues including handling late creative submissions, streamlining agency and publisher workflow, and identifying new and emerging advertising technologies for online advertising. The incorporated workshops guide attendees to define clear, best practices on a variety of topics related to their industries.
Mr. Clark’s keynote will examine the complex, and sometimes thorny relationships between sales teams and their peers in operations as online continues its shift from primarily a medium for direct response marketing to one of major importance to major brand advertisers. According to Clark, “operations teams at media owners must continuously expand their core competencies to handle a wider range of tasks. They must be able to target to the valuable audiences advertisers are after. This can be a tricky proposition with the growth of social networking sites and others that rely heavily on user generated content.”
Clark will highlight key strategies for successful operations teams in 2008 and how they will evolve within the industry over the next three years — as well as sharing key lessons learned that can be leveraged by the broader ecosystem that is emerging. Drawing on more than 15 years’ experience in television, advertising and online media, Clark will use a mixture of specific case studies and advertiser and agency feedback to highlight some of these key shifts in digital marketing.
As the online marketing grows “beyond the browser” to encompass an array of platforms, marketing becomes increasingly complex. It is almost always the operations teams at the media owner who bear the brunt of this growth. “This group, the ad operations teams, is now getting a strategic seat at table and truly working with commercial teams and agencies to deliver on the promise of online advertising. They’ve long ago moved from the boiler rooms to the front lines of digital marketing and are shepherding the way forward,” Clark said.
“Online Ad Opersations is made up of many complex moving parts. These include the media planning and creative agencies, sales teams from media owners, third party rich media and delivery providers, and the advertising technology and operations teams at media owners and ad networks. With online advertising growing faster than any other segment of the industry, it is critical that all these parts move together in an efficient and scalable manner. The Leadership Forum helps get us there by bringing all the key stakeholders together under one roof,” said Matt O’Neill, AdMonsters President.
He continued, “Dave is in a unique position to offer insight and clarity on these issues as he has been on the front lines of media for years. He’s directly tuned in to what advertisers want and what technical issues we as an industry must clear in order to deliver on what they want.”
The goal of the day is to identify common pain points shared across the industry and work to come up with sensible, tactical solutions to these issues. Participants will be able to return to their offices with fresh ideas for how to better deliver value to their customers as well as a specific tool to achieve this.
Past participating advertising agencies include: Agency.com, Avenue A / Razorfish, Centro, Horizon Interactive, MEC Interaction, Mediavest Worldwide, Neo@Ogilvy, OMD Digital, Organic, Starcom IP, TargetCast tcm and Wahlstrom Group. Past attending publishers include: A&E Television Networks, AutoTrader.com, Bizjournals, Classified Ventures (cars.com), CNET Networks, CNN Money, Conde Nast, Cox Newspapers, Inc., Discovery.com, Financial Times, Fox Interactive Media, Hanley Wood, Hearst Digital, IAC Partner Marketing, Jetix (Disney.com), Martha Stewart Living Omnimedia, McClatchy Interactive, MSN, MTV Networks, MySpace, NBC Universal, New York Times Digital, Salary.com, Sports Illustrated, The Weather Channel, Time Inc., Turner, US News and World Report, Warner Bros., WeatherBug, Yahoo! Inc. and more.
Founded in 1999, AdMonsters LLC is the only professional association dedicated exclusively to online advertising operations and technology. AdMonsters provides a unique forum for ad operations professionals to communicate, collaborate, socialize, network, and identify best practices. AdMonsters’ bi-annual conferences focus primarily on topics such as ad serving and related technologies, ad production, inventory and yield management, advertising products, policies, procedures, and industry standards and are considered to be essential by professionals in the field.
With more than 370 member companies worldwide, AdMonsters membership now includes senior leaders and decision makers in ad technology and ad operations from most of the top-tier media publishers in the US, and many in Europe. Dedicated to the ad operations industry, AdMonsters offers a full suite of ad operations training classes, consulting services and holds two conferences each year which is open to those in ad operations roles at advertising agencies, ad networks, portal and publishers. AdMonsters is supported in part by the sponsorship of companies interested in building strategic relationships with our members. For more information please visit: AdMonsters Website, admonsters.org.
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